- Identify What product you want to sell or is needed in the market - Identify who is going to be your supplier (keMerkato newe?, keShanta negadewoch newe?, keAlibaba/Aliexpress?, keShein?, etc bicha identifying iqawin keyet endemitameta) -Choose your online platform ( Are you going to sell on Telegram? Facebook Marketplace? Instagram Shopify?) -Choose your delivery option ( Are you going to deliver yourself? If so, beMoteregna? Eshi Express? Ethio post? Basically determining who is going to deliver for you? -Determining the price -Marketing Strategy mawtat (How are you going to promote the products? How will people know about your products?)