It's a pyramid scheme with fraudulent business model in which participants are promised high returns on their investment by recruiting new members into the scheme.it resembles a pyramid, with the initial recruiter at the top and subsequent recruits forming layers below. Then each layer(peoples) are required to recruit more members to generate profits for those at the top. However, as the number of new recruits dwindles, the scheme collapses, leaving most participants with significant financial losses. it just exploits people through their vulnerability.