Pyramid Scheme (Franchise fraud Chain Referral Schemes) Is a franchise level ponzi scheme that is a marketing and investment fraud that claim to be in the business of selling products to consumers in order to look like a multi-level marketing company. This is were you first recruit 10 people and each pay you 100 birr. Then you tell them to go out and recruit 10 more people each to do the same. If each 10 recruits are successful, all 10 will end up 900 birr in profit for just having to spend 100 birr. So, the 100 new recruits recruited by your initial 10 recruiters will have to find 10 recruits each to make 900 birr. That means they have to find 1,000 people willing to sign up for the program. And if they somehow find 1,000 people, that next level of pyramid will need to sign up new 10,000 people to make profit. Eventually, there won't be enough recruits at the bottom of the pyramid to support the level above it. That's when the pyramid topples and everyone at the bottom loses their investment. Pyramid Scheme will inevitably must fall apart. No program can recruit new members forever. Some Pyramid Scheme Examples: - BurnLounge Inc. - Crowd1 So, chances are this Alpha company is a pyramid scheme