Of course, it will be a threat. Creating a better service through diminished prices is a very impossible business model without a huge amount of profit that can be sustained through the huge initial loss. But if that is managed, then the business is a threat because not only is it sharing a market, it's also taking away demand. The next move of the government (legally) is unpredictable, but if I have to guess they will either: A. Buy out your business B. Improve their own services Hope this helped. Good Night!